Marketing Mix for U.S.A car market Chery Cars China Essay

Marketing Mix for U.S.A car market Chery Cars China - Essay Examplestrategic Planning A strategy outlines the game plan of an organisation for its success. An effective marketing plan requires sound strategic planning at many levels in an organisation. At the top level and mid level planners deal with the strategic decisions which focus on long term development of the product (Kapferer, 2008, p. 182).Research and epitome Strategic planning is dependent on availability and interpretation of instruction and hence it is considered to be the lifeblood of an organisation. Thus it is important for marketing planners to have right information for making right product. Thus marketers regularly conduct and analyze the opinions, needs and attitudes of their customers. In addition to it, there is internal analysis and external analysis for acquire useful information for the company (Chery, 2014, p. 1).Developing Competitive Advantage Competitive advantage is important to set the tone or stra tegic focus of the whole marketing program. With this the firm can offer customers a compelling reason for them to purchase their product. Without competitive advantage, the company and its products are just like any new(prenominal) company offer commoditized products (Jobber, 2012, p. 172).Product Product is developed to knock against the needs and demands of the consumers. It must be developed at the right level of quality to meet the present and future needs. Thus the perfect product must create value for the consumer and it is not necessary for a product to be tangible.Price The hurt of a product is actually the perceived price of the product in the eyes of the customers. A company must make the price competitive, not inescapably the cheapest. A company can compete with large companies by offering better value to the customers for their money (Henry, 2008, p. 112).Place The place indicates the location where customers buy their products. It is of import for a company to ma ke the